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If you find your life partner on your first date, the site doesn’t make much money off you.

Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.

According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).

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Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.

The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.

In fact, people over 50 are one of the fastest growing segments.

“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).

“I was on a date with a guy who turned out to be a convicted felon.

Another guy claimed to be 38 but was at least 60,” says Kate, a 33-year-old government analyst from Washington, D. “Sometimes I will go on a date to see how bad it’s going to be.” The fact is that online dating is, well, complicated.D., a junior fellow in economics at Harvard University.In other words, there’s no incentive for them to make the experience speedy.Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.

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