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She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.

The next day, based on the popularity of the visiting Inter-City Beauties, they were also entered into the Bather’s Revue.

Lesser awards to finalists include swimwear and trophies by designer Annette Kellerman, a woman widely known for her scandalous 1907 arrest for indecent exposure.

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By 1921, East Coast newspapers were looking for ways to increase their circulation.

Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.

In 1928, the protestors won, and the pageant was discontinued as commercial supporters withdrew in response to accusations that the pageant lacked decorum.

1920s Timeline September 25th: Atlantic City businessmen stage a “Fall Frolic” in order to attract tourists to the seasonal resort beyond the traditional end of summer, Labor Day. Decisions were made to increase the number of scheduled public attractions and make it a two-day event the following year.

They competed against the winners of “professional” and “amateur” ranks, representing over two hundred women, for the elusive Golden Mermaid.

Riding on a wave of popularity from the previous day, Margaret Gorman won this event, too.

Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.

Miss America remains a role model to young and old alike.

By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.

The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.

The first pageant winner reflected these changes in attitude towards beauty. She also bore a striking resemblance to silent screen star Mary Pickford, who was just achieving fame as ‘America’s Sweetheart’.

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