Dating service and

"I know a lot of you are going to have questions about this, so I want to be clear that we've designed this with privacy and safety in mind from the beginning," he said.Facebook, which makes most of its money from selling targeted ads, said it doesn't have plans to show ads on its new dating platform.Facebook plans to add a dating service, chief executive Mark Zuckerberg says, marking the first time the world's largest social media network has actively tried to help people form romantic relationships.

Only other people on the service can see the dating profile, meaning it's hidden from your friends and family.

While plenty of "We're flattered that Facebook is coming into our space -- and sees the global opportunities that we do -- as Tinder continues to skyrocket," Mandy Ginsberg, Match Group's CEO, said in a statement.

Facebook said it would take a few months to build the update, adding the company would work with privacy advocates, academics, policymakers and regulators to get their input on the new approach.

Tech companies are under intense scrutiny about how they protect customer data after Facebook was embroiled in a huge scandal where millions of users' data was improperly accessed by a political consultancy."One thing I learned from my experience testifying in Congress is that I didn't have clear enough answers to some of the questions about data," Mr Zuckerberg wrote.

After you "unlock" an event you're attending or considering going to, you can view the profiles of others who have also unlocked that event.

Users can chat with each other through a private messaging feature that won't be connected to Facebook's other messaging services, Messenger or Whats App.

A dating service could increase the time people spend on Facebook and be a "big problem" for competitors, said James Cordwell, an analyst at Atlantic Equities."But the initial functionality looks relatively basic compared to those offered by Match's services, so the impact Facebook has on the dating space will be down to how well it executes in this area," Mr Cordwell said.

The dating service is being built with privacy in mind, so that friends will not be able to see a person's dating profile, Mr Zuckerberg said.

"We're surprised at the timing given the amount of personal and sensitive data that comes with this territory." Last month, Facebook was forced to disclose that data from about 87 million people was co-opted without their permission, or Facebook's knowledge, by Cambridge Analytica, a London-based consultancy.

That led to a #Delete Facebook movement across social media in March and in two days of hearings to explain what went wrong.

Mr Zuckerberg told software developers at Facebook's annual F8 conference that a dating service would be a natural fit for a company that specialises in connecting people online."There are 200 million people on Facebook that list themselves as single, so clearly there's something to do here," Mr Zuckerberg said.

Tags: , ,