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These cookies serve two purposes: Registering to become a member of the Index Platform and use of the Index Exchange User Interface, either as an advertiser or a publisher, requires the submission of PI, PII or Personal Data to Index Exchange.This can include the full name, mailing and/or billing address, email address, company name, and website URL.

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Index Exchange may combine information that does not directly identify an individual with data collected from other sources to provide publishers, advertisers and ad networks with information to improve the relevance of advertising presented to users and determine whether to bid on ad inventory.

Any information shared with advertisers and publishers within the Index Exchange Online Advertising Exchange is done so in an aggregate fashion.

This means that clients only receive information about users targeted by advertisements in a format with broad percentages.

In addition, although Index Exchange does not directly engage in Cross-App Advertising, our technology may collect and/or pass through Mobile Device IDs (the unique identifier assigned to a device by the manufacturer) or Advertising IDs (for i OS 6 and later), instead of cookies, to recognize you.

However, in the course of and for purposes of conducting its business, Index Exchange may collect and process the following consumer information that is considered Personal Information (PI) under the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) or Personal Data under the European Union’s General Data Protection Regulation (GDPR): (1) browser and device information received from publishers is shared with advertisers and agencies for responding to requests for advertisements, forecast advertising inventory and troubleshooting any operation issues related to the Index Platform; (2) IP addresses, including both IPv4 and IPv6 are used to bid on advertising inventory; (3) geo-location data is used to bid on advertising inventory; (4) Precise Location Data (data obtained from a device about the physical location of the device) is used to bid on advertising inventory; (5) GPS coordinates, where available; (6) unique Index Exchange User IDs, stored in browser cookies, are used for profiles on the ad server; (7) mobile device identifiers are used to track mobile traffic and are shared with advertisers and agencies to tailor the advertising experience; (8) Pixel Data (data obtained through or in connection with the placement of any pixel mechanism) is used as part of the user matching process; (9) people identifiers provided by Index Exchange’s partners are associated to audience segments, and shared with advertisers and agencies; (10) data on whether a user viewed or clicked on an Ad is shared with advertisers and agencies.

Index Exchange’s internal processes treat personal data in accordance with regulatory requirements and applicable privacy laws to ensure that information is stored securely and used only for allowed and intended purposes.

Index Exchange is a member in good standing of the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to responsible data collection for digital advertising, building consumer awareness, and establishing responsible business and data management practices and standards.

Index Exchange adheres to the NAI Code of Conduct in all its operations.

Index Exchange uses both session and persistent cookies on our website.

These are needed for site navigation and to perform aggregate analysis of what is viewed on our site.

Index Exchange adheres to the standards and practices outlined by The Digital Advertising Alliance of Canada, a consortium of the leading national advertising and marketing trade associations, promoting a self-regulatory program for online interest-based advertising. In general, like most standard website servers, Index Exchange uses log files to track transactions.

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