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I want my members to have one place to go for anything they need when it comes to dating, but also I want them to date confidently and in a secure environment.
So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found.
In the UK alone, the dating industry turns over 3.7 billion and mostly all it offers is a complex platform for anyone to sign up on and leaves people to go it alone.
I researched the industry for three months while building my business plan.
The last thing I wanted to do was to create something that had already been done.
Instead of taking investment, I took money from my savings and my house, left my job and started designing the platform.
Word of mouth and social media, I still believe that word of mouth is a very powerful tool. I only really focus on London and the surrounding areas but I’d love to franchise to other major cities within the UK; it’s just not that easy to find good matchmakers.I couldn’t see where there was a service element for the members parting with money every month.The more research I did, the more I could see a huge gap in such a saturated industry.Sometimes I think it’s because I’ve probably experienced the worst of relationships but also the best one with my husband.One friend had acquired a stalker after passing over his mobile number and the other had been on numerous sites for years and just didn’t have any luck.BUT my most major issue has been growing my site organically.Tags: Adult Dating, affair dating, sex dating