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Free 5-day trial George Ritzer authored 'The Mc Donaldization of Society' in 1993, and it remains one of the bestselling sociology books of all time.In this lesson, we discuss his concept of Mc Donaldization and the four main characteristics of Mc Donaldization that he describes.Many popular websites even have the same basic layout. They like knowing what to expect and what to do in any situation.

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First, there's an emphasis on quantity over quality.

The size and weight of a burger that you buy are the same as the size and weight of a burger someone else buys - and the bigger, the better.

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When your order is taken, it is usually already waiting for you while keeping warm.

Each employee also has a specific role to play, and this adds to operational efficiency.They also continue to offer holiday merchandise earlier and earlier, giving consumers additional quantity of both time and purchasing options.Mc Donald's takes pride in the efficiency of its operations, which is the third principle of Mc Donaldization.Likewise, we see the same focus on efficiency in other markets.For example, if you have to go to the emergency room of a nearby hospital, you will see a triage nurse who will assess your symptoms and treat minor conditions before you ever see a doctor.Most of the shopping malls across the country have the same stores.

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